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MIT Better World

Art school classmates before becoming MIT colleagues in the 1950s, they had much in common: they defied the era’s professional gender norms; they influenced countless young designers; and, when both died in the 1990s in their sixties, they left behind extraordinary bodies of work rooted in innovative European design principles.
Both arrived at MIT via the Office of Publications (aka Design Services). Casey went on to a long tenure in that office, while Cooper became the MIT Press’s first art director. She designed the Press’s memorable colophon (see gallery) and some 500 books. In the 1970s, energized by computers’ potential to shape graphic communication processes and vice versa, Cooper established the Visual Language Workshop, later a founding group of the MIT Media Lab, with Ron MacNeil ’71. Her experiments included an interface immersing users in a 3-D landscape of information. Meanwhile, Casey built a reputation for her striking posters promoting campus arts and academic events. She parlayed Swiss typography and simple graphic elements into designs as playful and brainy as MIT itself, capturing attention with visual puns, puzzles, and metaphors. By engaging viewers’ imaginations and endlessly chasing their own, both Casey and Cooper modeled what design could be at MIT: a true act of invention.

More words and images: Cooper and Casey

“‘Electronic is malleable. Print is rigid,’ [Cooper] told me, then backtracked in characteristic fashion. ‘I guess I’m never sure that print is truly linear: it’s more a simultaneous medium. Designers know a lot about how to control perception, how to present information in some way that helps you find what you need, or what it is they think you need. Information is only useful when it can be understood.'”
“Muriel Cooper’s Visible Wisdom” (I.D. Magazine, 1994)

“Imagine swooping into a typographic landscape: hovering above a headline, zooming toward a paragraph in the distance, spinning around and seeing it from behind, then diving deep into a map. A virtual reality that has type and cartography and numbers, rather than objects—it’s like no landscape you’ve ever traveled before, yet you feel completely at home. This is Muriel Cooper’s world. It is just one of the creations of MIT’s Visible Language Workshop, the research lab she directed for 20 years….”
“Muriel Cooper’s Legacy” (Wired Magazine, 1994)

“Muriel seems to have always had the newest gizmo, whether it was a special digital watch or the highest-resolution computer displays available outside NASA—and whether or not she always knew exactly how to use them (she was a bit of a klutz). It also seems that she predicted so much of our connection to interfaces and the need for them to be intuitive and anticipatory.”
“Muriel Cooper: Turning Time into Space” (Walker Art Center, 2014)

“My job is a constant learning experience. While MIT has its roots in tradition, the University represents all that is experimental, exciting, and future-oriented.”
—Jacqueline Casey, Top Graphic Design (F.H.K. Henrion, 1983)

“In particular, Casey’s posters stood out. As noted in the History of Graphic Design, the ‘posters generally consisted of a striking image or bold typography, accompanied by informational details in small text. She often used typographic wordplay and visual puns in her work.’ Speaking of her designs in 1988, she said: ‘My job is to stop anyone I can with an arresting or puzzling image, and entice the viewer to read the message in small type and above all to attend the exhibition.’”
“The Humanistic Designer: Jacqueline Casey” (MIT 2016: Celebrating a Century in Cambridge)

“Thérèse Moll, a young Swiss designer who had been an assistant in Karl Gerstner’s Basel office and who briefly worked in the MIT publications office in 1958, is the one person Casey credited with her introduction to the grid and its design philosophy: ‘She introduced the office to European typography … This use of proportions in designing publications series became a useful tool for developing MIT’s image.’”
“Woman at the Edge of Technology” (Eye, 2008)

“Nicholas P. Negroponte, director of the MIT Media Laboratory, recalling meeting Jacqueline Casey when he was an 18-year-old sophomore at MIT: ‘We had lunch together almost every day for four years. During this time I loitered in the offices of Design Services where I learned all I know about Graphic Design. I learned how a design could be at once Swiss in its cleanness, Italian in its imagination, and playful like Jackie herself… Jackie always says she cannot teach. Ha! She does not need to. She has already taught thousands of young designers through her work.'”
“History of Graphic Design: Jacqueline S. Casey”

Poster design by Jacqueline Casey, MIT Open House, 1969
Poster design by Jacqueline Casey, MIT Open House, 1974
Jacqueline Casey, poster for first annual Sea Grant lecture by Dr. Athelstan Spihaus, 1972.
oster design by Jacqueline Casey for the MIT Choral Society, 1984
Poster design by Jacqueline Casey for “Generations: The Story of Building 20,” Margaret Hutchinson Compton Gallery, 1980
Poster design by Jacqueline Casey for the MIT Association of Women Students, 1964
Poster design by Jacqueline Casey outlining the undergraduate major in the Department of Chemistry
Poster design by Jacqueline Casey announcing new Master of Science Program in Technology and Policy
Poster design by Jacqueline Casey for “Friedrich St. Florian: Projects,” Hayden Gallery, 1973
Poster design by Jacqueline Casey for the MIT Personnel Office: “Experienced secretaries—think about MIT”
Colophon design by Muriel Cooper for the MIT Press, 1964
Poster design by Muriel Cooper, 1969
Cover design by Muriel Cooper for the MIT Press, 1963
Cover design by Muriel Cooper for the MIT Press, 1966
Cover design by Muriel Cooper for the MIT Press, 1966
Cover design by Muriel Cooper for the MIT Press, 1966
Cover design by Muriel Cooper for the MIT Press, 1965
Cover design by Muriel Cooper for the MIT Press, 1967
Cover design by Muriel Cooper for the MIT Press, 1967
Cover design by Muriel Cooper for the MIT Press, 1967